Welcome to my Longrich Review! I have seen Longrich bandied around a lot in South Africa (where I currently live) and that raised the question in my mind – What is Longrich? Is it a scam, pyramid scheme or real money making opportunity? I invite you to stay with me as I write this in depth review and reveal the answers.
According to a Longrich website in South Africa, “Longrich Bio-Science Co. Ltd, (Longrich), which is located in the Longrich Bio-Industrial Park, is one of the leading company’s that dominates in the production of Health Care, Cosmetic/Skin Care, Household Cleaning, Furniture, Real Estate business and many more products.”
The site goes on to say “Jiangsu Longliqi Bio-Science Co. Ltd (Longrich) has one of the largest and most advanced centers for research and development of cosmetic and healthcare products in Asia (Southern China). The company has more than 12 000 employees, more than 35% of which are Doctorate students, field experts, and highly trained professionals. For the past 31 years the company has seen steady growth in both expansion and market share.”
Does this make Longrich a great money making opportunity for you though? It all sounds good that they have amazing R&D and employ so many people in China, but what does that mean for anyone else looking to make money in other parts of the world?
Introduction and Summary
Longrich, also known as Longrich BioScience, is a multi-level marketing company (MLM) and was founded in China in 1986. They have more than 2000 products and are operating as a MLM in many countries around the world. Their product ranges are focused around health and wellness (hence the highly trained professionals and Doctorate students in their employ.
Longrich started out selling household cleaning, personal care and then branched out into healthcare. The owner, Xu Zhiwei was a carpenter and the formation of Longrich has made him one of the 400 wealthiest Chinese men, according to Forbes. in 2010 he earned a network of $450 million.
As can be seen on their website, Longrich has a great corporate culture where their Core Value is “customers are always in my heart”. Their Missions are also admirable, see below for the four missions which drive the company.
The Chairman of Longrich BioScience, Xu Zhiwei has also racked up some incredible achievements too. My interest in this company is focused more on, does Longrich truly offer individuals like you and me a real opportunity to make money. That’s not to say that their achievements are not important, of course they are – anyone wanting to make money should be working from a base of integrity, right?
Having covered the basics about the Chairman and company culture, it looks safe to say that we are reviewing a credible organization with great ethics.
What about the money making opportunity for you and me though?
Let’s get into it.
Who Is Longrich BioScience?
As we have seen, Longrich is available in countries across the world, the company culture is admirable and the leader of the company is influential and regarded as a credible entrepreneur in China.
The Longrich product ranges includes women’s healthy and hygiene, personal care, beauty and skincare, and household cleaning. Here are some of their products:
- NutriVrich (Nutritional supplement)
- Bon M (Nutritional supplement)
- Cordyceps Militaris Coffee
- Pi Cup (a water ionizer)
- Energy Pot (a cooking pot which is promoted to preserve food nutrients)
- Energy Shoes (these shoes apparently improve the wearers’ health)
- Water Purification Systems
- All Purpose Cleaners
- Concentrated Detergent Powder
- White Tea Nourishing Soap
- Herbal Moisturizing Body Wash
- Bamboo Charcoal Whitening Soap
- Concentrated Mouthwash
- Mouth Freshener
- Brightening Styling Gel
- Sheep Placenta SOD Milk (ummm, sheep placenta? really?)
- Cleansing & Treatment Shampoo
- Colour Protect & Treatment Shampoo and Conditioner
- Antiperspirant Dew
- White Tea Dandruff Control Shampoo
- Rose Oil Nourishing Body Wash
- White Tea Multi-effect Toothpaste
- Floral Hand Cream Sets
- Evergreen Skin Care & Beauty Range
Now let’s look at what opportunities Longrich offers for individuals to make money, if there are any at all.
Overview: Longrich BioScience At A Glance:
|PRICE:||Apparently Free To Join (Please see detailed pricing section)|
|FOUNDED BY:||Xu Zhinwei|
|TYPE OF BUSINESS:||MLM / Pyramid Scheme|
The Good & the Bad
Pro #1 Backed by Chinese Science
Pro #2 Great reputation and achievements
Pro #3 Wide product range
Pro #4 Longrich Bioscience has been in business for more than 30 years
Con #1 In order to earn bonuses, one is required to purchase additional products
Con #2 Policy changes are frequent
Con #3 Participants have to spend in order to qualify to earn (expensive)
Con #4 Members earn money from their recruits (downlines) not from product sales
Who is Longrich For?
Longrich is positioned as an opportunity to make money for individuals who are interested in multi level marketing (MLM. You enroll and this costs you anything between $90 to $2500 as a business starter (in South African terms this is R1500 to R27,000).
I would say that is quite a lot of money to invest in a business that ultimately is not your own business. Each to his or her own. Your time investment is also extensive as you are promoting the products as well and recruiting a team to create downlines – this is ultimately where you make money.
If you are looking to be an entrepreneur and make money, I would not recommend the Longrich proposition. Why? This is a multi level marketing business model, you need to spend money on the product in order to make money and you need to recruit others under you, downlines, so that you can earn on their sales and downline recruits. If you would like more information about what multi level marketing is, I have written an article especially for you.
This article, What Is Online Or Affiliate Marketing vs What Is An MLM or Multi Level Marketing Company, offers in depth information about MLM (and of course, online and affiliate marketing, which is my Number 1 recommendation – more about that later).”
To entice people to join Longrich BioScience, they have created more than one way to make money. They have bonus systems in place as follows:
- Performance Bonus (8% to 12% weekly)
- Development Bonus (10% weekly)
- Leadership Bonus (10% to 45% weekly)
- Maintenance & Repeat Order Bonuses (4.5% per cycle)
- Breakaway Bonus (21% to 45% per cycle or monthly)
- SD Development Bonus or Horizontal SD Bonus (10% per cycle or month)
As you can expect, there are conditions on all the bonuses and the percentage payout is also based on levels.
They also follow a plan called Network Trees, these are as follows:
- Placement Tree (up to 3 legs, using a matrix concept)
- Sponsored Tree (unlimited legs using uni-level concept)
One might need to be an actuary (which I certainly am not) to understand the structures, I hope this all makes sense to you:
Bonus 1: Performance Bonus
The company measures your performance bonus through a 3-legged structure and through the Personal Value (PV) generated, this is according to the performance of your business associates.
The bonus pays out between 8 to 12% of the PV of your two weak legs. As you will have seen earlier on, the income earned is dependent on the package you enrolled on.
Here is the distribution percentage you qualify for depending on the package you enrolled on:
- QSilver – 8% (based on $90 worth of PV)
- Silver – 8% (based on $360 worth of PV)
- Gold – 10% (based on R1080 worth of PV)
- Platinum VIP – 12% (based on $2500 worth of PV)
Bonus 2: Development Bonus
This bonus is dependent on the performance of your downline (also known as business associates) and the depth of your downline is unlimited. This is also called a uni-level structure.
Here Longrich pays out 10% of the PV.
Bonus 3: Leadership Bonus
With this bonus, Longrich measures the performance of your business associates as well as the sponsor tree and ranking. This is where they determine the amount you are paid out.
This bonus is unlike the others (if you have purchased the higher paying enrollment pack), here you have limited levels as the base of your bonus. You do receive a share per week however.
There is a Super Distributor qualification which you can achieve by going over 3,500 PV, here you stand to qualify for a separate bonus, name the SD Development bonus and this is 10%
Bonus 4: Maintenance & Repeat Order
Also known as Bonus A4, where Longrich pay out 4,5% per cycle, again, based on the enrollment pack you choose at the outset.
To qualify for this you need to have achieved monthly maintenance of 30PB as do your downlines under 15 levels.
Bonus 4B: Breakaway Bonus
This bonus is based on your sponsor tree and the minimum of 30PB for your product sales per month.
Bonus 4C: SD Development Bonus or Horizontal SD Bonus
As with the Breakway Bonus, the income is based on your 30 PV and the sponsor tree too. Plus you must have reached the Super Distributor 9SD) rank to earn the bonus.
What is A Super Distributor?
Longrich qualifies their distributors as a Super Distributor at 3500 PV and above. Plus the excess reach as high as 1,750PV in each of 23 groups.
The requirement is 1 SD in your sponsor network and once you qualify you get a 10% excess PV from your associates (downlines), particularly the ones closest to your rank.
Bonus 4D: SD Leadership Bonus or Vertical SD Bonus
This is one of the Repeat Order Bonuses where the member. With this bonus (different to the others), the main requirement is the SD title and that the member has developed 3 or more vertical SD business associates. Sounds like quite a stretch to me.
It does appear that Longrich changes the company’s compensation plan quite frequently. i tried to view the Compensation Plan video on their corporate site and unfortunately it is not available currently. This could be as a result of all the changes.
It is not unusual for MLM structures to incentivise their members by offering increased bonuses and commission when they purchased more products themselves. I’ve seen this with a number of MLM’s and Longrich seems to fit into that category too.
Retail Bonus (it’s unclear if this bonus still exists)
In the research process of Longrich there appeared to be a Retail Bonus offer. This bonus offer could only be qualified for once you and your downlines have purchased products to the value of between 30 and 50PV per month.
For me, this is not a good sign. I would be wary of any organization that offers me increased bonuses, on the proviso that I spend more with them. It doesn’t make sense. You have to pay in money before you receive the bonus.
I suspect that you really would need a talented actuary to check this out before subscribing. Here is what I found in the research process, the percentage you see below is what you received once the number of downlines have purchased products to this PV:
- 0 – 99 excess PV = 21%
- 100 – 199 excess PV = 25%
- 200 – 399 excess PV = 29%
- 400 – 799 excess PV = 33%
- 800 – 1599 excess PV = 37%
- 1600 – 3499 excess PV = 41$
- 3500+ excess PV = 45%
International Incentive (Previously Bonus Offer)
As can be expected with an MLM, Longrich incentivised it’s member to achieve the Diamond 4 rank or higher. For this, you are rewarded with an all expenses paid luxury trip anywhere in the world.
At Diamond 7 or higher, you benefit for the luxury trip and you become the proud owner of a brand new SUV.
Platinum VIP Incentive
At a minimum of 1% PV every month, one can qualify for this, if the Platinum VIP Entry Level has been purchased.
As you can see, Longrich requires their members (you too if you fell for it) to buy products to qualify for bonuses. My understanding is that this is really not a good thing.
Star Director Worldwide Incentive
As a Start Director you don’t get as much as the Retail Bonus. Longrich Bioscience pay out your share which is calculated on 2.5% of the worldwide PV per month.
Longrich also change up their policies which affects the percentages of bonuses to their members. This makes things unpredictable and, in my opinion, is not good at all. I would rather be sure of what I can expect to earn, wouldn’t you? Unless of course the company chose to increase the percentage, that would be a whole different conversation.
Longrich BioScience Tools & Training
Longrich BioScience in South Africa has local offices and a local website, however, the website does state: “PS This is not the Longrich official website, but it is the distributors sharing website.” The website showcases training videos and the Distributors also have access to training at the offices three times a week. There is also a WhatApp group that members can join to stay informed.
Here is video training offered:
Longrich BioScience Pricing
Starter = Free to Join … BUT, you also need to select your “stock package” to activate your membership. What this means is that you have to spend money in order to qualify to earn money from the people you recruit (your downlines).
The more you spend, the higher the percentage you qualify for. This makes joining Longrich not free at all.
Is Longrich BioScience A MLM?
Longrich positions themselves as a MLM, but we can have a look at what the Federal Trade Commission says about what constitutes an MLM. Have a look below:
As we can see from the above, MLM’s say that you can make money two ways – one is by selling the products to customers who are not involved in the MLM company – which is not the case with Longrich.
The above excerpt clearly stats, “If the MLM is not a pyramid scheme, it will pay you based on your sales to retail customers, without having to recruit new distributors”.
Is Longrich BioScience A Pyramid Scheme?
Let’s look at what the FTC says about Pyramid Schemes so you know, it’s not my word that defines the type of business Longrich is involved in.
Very clearly stated is “Pyramid schemes are scams.” The article also goes on to say that they can look like legitimate MLM business opportunities, and it can cost you and your recruits. As we see, these recruits are often family and friends – we certainly do not want to pull out loved ones into something that is going to cost them rather than profit them.
This goes on to speak about being encourage or even required (as happens with Longrich) to buy a certain amount of product at regular intervals. interesting. Again, the issue of being eligible to be paid or receive bonuses – Longrich does this. Lavish rewards like prizes, bonuses, exotic vacations and luxury cars – Longrich qualifies.
You can go on and read it in detail below, also click on the image below and it will take you to the article itself:
Overview: Longrich BioScience At A Glance:
Name Longrich BioScience
PRICE: Apparently Free To Join (Please see detailed pricing section)
FOUNDED BY: Xu Zhinwei
TYPE OF BUSINESS: MLM / Pyramid Scheme
CEO: Xu Zhinwei
OVERALL RANK: 2/10
My Final Opinion of Longrich BioScience
Longrich BioScience is definitely a MLM (Multi Level Model) company, and has the hallmarks of being a Pyramid Scheme. That is a bold statement I know, however, if you look at the Federal Trade Commission and what they have to say about MLMs and Pyramid Schemes, Longrich BioScience certainly does qualify.
Would I recommend the Longrich opportunity for you to make money? Definitely not.
If you are interested in creating your own successful business and a life of financial freedom, I strongly encourage you to take at look at my Number One Recommendation.
It really does offer a FREE Starter Membership where you can have a good look at the business model and also immerse yourself in the training and community. No credit card details even need to be shared to get onboard!
If you decide to go Premium, which I am and I highly recommend, there is a cost involved of $19.00 for your first month and then $49 per month as a monthly member, or you can join on a 6 monthly basis for $234 which is a 20% savings and is paid every 6 months; or annual basis for $359, a 39% savings and is paid yearly. Whichever is most affordable to you. I am a Premium Member (have been since October 2018) and can tell you, it has been worth every dime – even paying in USD whilst based in South Africa on the South African Rand.
How will this benefit you? You will learn everything you need to know in order to create your successful online business, the training is exceptional! You will also have at your fingertips every tool you need, website building, hosting, domains and more! Plus, an incredible community of Online Entrepreneurs! You really cannot go wrong.
I have also created a Free 7-Day Email Training Series that walks you through the process – you can sign up for that through the image below:
I truly do hope that this review has given you insight into what the Longrich offer is and I am confident that by guiding you into the Free 7-Day Email Training, you will indeed learn the best route to build your successful online business.
Love & blessings!