What Is Usana Vitamins Business Opportunity? [Legit or Scam?]

To answer the question quickly – the Usana vitamins business opportunity is designed in a typical MLM or network marketing framework. Having said that, I am also going to contradict myself a bit here … Usana vitamins opportunity has one key difference, that is in the way the downlines are structured. Stay with me and let’s enjoy some time together studying the Usana vitamins business opportunity.

Usana Vitamins Business Opportunity

Usana Vitamins Business Opportunity Review

Usana At A Glance

Name: Usana

Website: usana.com

Price: $29.95 to sign up, please see details within the review for additional information

Founder: Dr Myron Wentz

Founded: 1992

Product Overall Rank: 8/10

Business Opportunity Overall Rank: 4 out of 10

Usana Vitamins Business Opportunity

As you may have gathered from the title, Usana’s products are focused on the nutrition, health, and wellness industry.

This is not unlike Mannatech actually. It does make sense to market consumables because your clients will keep coming back for more and more.

In the current world health climate, nutrition and vitamins are sure to be of considerable interest to most people.

Don’t get me wrong here, I am not stating any claims to cures of viruses or illness … merely agreeing with the fact that healthy nutrition and vitamins will assist our bodies in fighting off disease.

Please also be aware that whilst this review is about Usana, it is less about their product range and more about the opportunity to make money by signing up with Usana as a distributor.

USANA Overview

The business opportunity being researched here is that of becoming a USANA Associate.

As a Usana Associate you stand to generate an income in the following ways:

  • Retail Sales
  • Incentives
  • Elite Bonuses –
  • Weekly Commissions
  • Lifetime Matching Bonus
  • Leadership Bonus

We will examine each of the above in more detail as we work through this review.

Usana Vitamins Business Opportunity

The Good & the Bad

The Good:

PRO #1 High-quality products

PRO #2 A+ rating with Better Business Bureau

PRO #3 25 years in business

PRO #4 FDA approved facility

The Bad:


CON #1 Products are quite pricey

CON #2 Being a typical MLM, unfortunately, a very low percentage of people make good money with Usana

CON #3 Complex compensation plan

Who is Usana For?

The Usana business opportunity is tailored for anyone who wants to make money on their own terms. That is with the freedom to work when and where they choose.

There are easier and, in my opinion, better ways to achieve these freedoms.

Usana Products

Usana Vitamins Business Opportunity


The Usana product range covers a variety of health-related categories:

  • Usana CellSentials: these are Usana products that target cellular nutrition. As explained by Usana themselves, “Cellular nutrition is the foundation for good health”
  • Usana Cardiovascular & Nervous System Optimizers: as the name suggested, this product range focuses on cardiovascular health “by helping support healthy circulation and retaining healthy, normal cholesterol levels”. These products are said to also “feed your nervous system, which collects and processes information from the inside and outside the body, so you can stay sharp and focused.”
  • Usana Endocrine System: “The endocrine system produces hormones that help regulate sexual function, sleep, and your mood. This is why it’s so important to eat right, get the rest your body deserves, and take supplements specifically designed to support your personal needs. These specialized nutritional supplements are made with ingredients found
    in milk-thistle seeds, saw palmetto, and chaste berries—ingredients shown to help support men’s prostate health and help ease menopause symptoms for women”
  • Cellular Function: “Good health begins from the inside, starting with proper nourishment on the most basic, cellular level. Because your cells are the primary source of your body’s energy supply, USANA has created these products to optimize your cellular function and help

    you feel your best.*”

  • Skeletal System: Movement is essential for survival. Your everyday health and well-being depend on the stability and strength of your skeletal system—your body’s primary foundation. Support your bones and joints by giving them the nutrition they need, so you can keep moving and participating in the activities you love.*

  • Mother & Child: “A varied diet that includes healthy fruits, vegetables, and lean meats is important for everyone—at every age. But it’s especially important for children because they are constantly growing, from before birth to the end of adolescence. USANA makes it easy to ensure that your family—in all stages of development—gets nothing less than the best.”
  • Digestion & Detox Support: Balanced digestion is key to keeping your health on track and requires specific nutrients, like fiber, to help things run smoothly. USANA’s digestion and detox support Optimizers are based on recommendations from USANA’s collaboration with the medical professionals at Sanoviv Medical Institute. They are specifically designed to work together to support your overall digestive health.*
  • Usana Foods: Everyone wants to eat healthy, but it’s often hard to fit quality nutrition into your everyday diet. USANAscientists have selected the most delicious and nutritious ingredients to create convenient shakesand energy drinks to suit your individual needs. Additionally, each USANA shake has been formulated with a precise balance of carbohydrates, proteins, and beneficial fats. Combine USANA® Foods with the USANA® CellSentials™—a precise blend of micronutrients—and you have everything you need to maintain a healthy lifestyle.*
  • Usana My Smart Boosters:The USANA MySmart® Boosters are the perfect way to give your shake an extra kick. For additional protein, try adding one scoop of Protein Plus Booster. And for extra fiber, add Fibergy® Plus. This nutritious fiber blend is a naturally low-glycemic way to incorporate more beneficial fiber into your diet.”
  • Nutrimeal: “Nutrimeal shakes are nutritionally balanced meal replacements that provide an ideal ratio of carbohydrates, proteins, and beneficial fats to support a healthy weight. Their low-glycemic formulas are designed to deliver sustained energy and help curb cravings.*
  • 5-Day Reset: “If you are “ready to reset your body and your life? It’s no secret that the key to effective weight management is making positive changes in diet and exercise. The 5-Day RESET™ is a simple approach  to help you make a clean break from the effects of unhealthy, high-glycemic foods and jumpstart  healthy eating habits. USANA’s 5-Day RESET is a satisfying, nutritionally balanced program that sets you up for success. Simply replace three meals a day with a delicious Nutrimeal™ shake, take your USANA supplements, eat whole-food, low-glycemic snacks, and practice healthy lifestyle habits. In just five days, you’ll be ready to take the next steps in your journey to better health.*”
  • Rev-3 Energy: This powerful energy drink packs a clean, crisp pomegranate taste and is the smart source of that extra oomph you need to push through your workout…or the afternoon.*
  • Sensé Body Care: “Formulated with purified botanical extracts and exclusive nutrition complexes, Sensé Beautiful Science® helps revitalize individual cells—where healthy-looking skin begins. When cells are properly nourished and protected, you can expect beautiful results.”
  • USANA® Celavive™: “Experience a completely new approach to skincare that harnesses the power of USANA InCelligence Technology® to specifically target your unique beauty needs and unlock your skin’s youth-preserving radiance. Combining key nutrients, botanicals, and powerful peptides to create an exclusive Cell-Signaling Complex, USANA® Celavive™ awakens your skin’s natural renewing abilities, going beyond traditional beauty regimens to keep you looking positively radiant and youthful. This comprehensive approach means Celavive responds uniquely to each individual person, improving the look of tone, and texture of your skin, and dramatically reducing the appearance of wrinkles. Discover your skin’s natural ability to fight visible aging with this high-performance skincare offering, only from USANA.”

Here is access to the full catalogue should you wish to buy, all indicators point to the Usana product range being high quality. Usana has claims to fame when it comes to the quality of their products and high level of customer satisfaction. These have been recognized in the consumerlab’s survey.

Usana Tools & Training

This company offers great training, as most MLM’s do. Here is a look into one of the training pdfs on offer, this one is Road To Achiever, Week 3

As a Usana Associate, it is in your best interests to know the product so that you can sell it yourself. Not only that, you are required to bring in downlines, and the better your knowledge, the better you can train them too.

A quick search showed that there are many tools and training modules available for the Usana Associate. You have access to quick pdf downloads, YouTube videos, online events, in-person events (where and when permitted).

Here is the Usana Fast Start Training.

Usana Price

As this is a business opportunity review, I shall not be getting into the product pricing in any detail. Suffice to say, Usana products are high quality and are priced accordingly. Yes, they are pricey.

To become a Usana Associate the cost is $29.95 and this price covers materials only, no products at all.

In addition, as a Usana Associate, it is best to have a standing monthly order because you need to spend a certain amount on their products before you qualify for commission.

Yes, you read that right – you have to spend in order to earn. This is not uncommon in the MLM world and is one of the reasons I do not recommend MLM “opportunities” as a norm.

Usana Compensation Plan

In typically MLM, the Usana Compensation Plan is somewhat complicated. The design of the compensation plan is known as binary. Let’s explore the Usana Compensation Plan a bit.

As an Usana Associate, one of your areas of responsibility is to build what is called “business centers”. These are your downlines essentially.

To activate one business center requires 200 “Sales Points Volume” right from the beginning. Those 200 Sales Points equate to you spending between $235 and $305 on Usana products.

On top of that, you need to remain “active” and the most convenient way to do that is to have your regular monthly order of a minimum of 100 sales points worth of Usana products (average value is around $117 per month).

Let’s break that down:

  • Not only do you need to spend that money to earn a commission, but you also have to do it in every sales cycle.
  • Usana calculated the purchase cycle in 4 week time periods, which means there are 13 x 4-week cycles in every year
    • Therefore 13 sales cycles x R117 = $1404 you will need to spend per annum.

That amount qualifies you to build one business center!

You are offered the opportunity to build more than one business center, each one is going to cost you though. If we look at the MLM business model, this is the only way you may achieve extreme levels of success.

Here is what one Business Centre looks like:

Usana Business Opportunity
and here is what three Business Centers look like:

Usana Business Opportunity

The way this is portrayed by Usana is to show what you can earn for multiple Business Centers. The cost of each of the BC’s needs to be kept in mind though.

Let’s take a middle-of-the-road Business Center cost, it’s between $235 and $305, right?  If we peg it at $240 per business center, that is $240 x 3 = $720.

Plus, you need to qualify with your own Sales Point Value of $117 x 3 = $$351 x 14 Sales Cycles = $4 563.

This means that the cost for 3 Business Centers for one year will be $720 plus $4563. A whopping $5 283!

Instead, you could learn everything you need to know about building your own online business plus have access to the world’s best research tool, plus be part of a community of 2 million online entrepreneurs plus have access to multiple websites, website backs up, security, tools and site support for $588 per annum!

I don’t know about you but for me, $5 283 is a lot of money to build a business!

I am building my own online businesses for a fraction of that!

Usana At A Glance

Name: Usana

Website: usana.com

Price: $29.95 to sign up, please see details within the review for additional information

Founder: Dr Myron Wentz

Founded: 1992

Product Overall Rank: 8/10

Business Opportunity Overall Rank: 4 out of 10

Is Usana A Scam?

Usana is not a scam, it is a legit company, that is for certain.

This company is run and managed by a highly qualified team.

The products offered by Usana stand this company in good stead. The Usana products are credible, they are science-based.

Usana sponsors a number of well-known athletes, we can be sure that no athlete in his or her good mind would associate themselves with a brand that could do them and their professional careers any harm.

They have a credible R&D department

If you can afford their prices and are keen to take better care of your health, I do not think you could go wrong with Usana.

They are also members of the Direct Sellers Association

The Usana Foundation is one that really touches my heart. I am a very soft touch when it comes to feeding hungry people, this is something they really are doing right!

Having said all the above:

I just would not recommend the business opportunity. Sorry, Usana.



This is my Number 1 Business Opportunity Recommendation.


My Final Opinion of Usana

Usana offers great products and their reputation is squeaky clean (except for a misrepresentation made by associates, but that is against the company policy). They have been accused of being a pyramid scheme – though this does not seem to have stuck.

Usana’s main strength (over their competitors in the MLM space) is that the products were created by a scientist – the founder, Dr Myron Wentz who is described as a visionary, scientist, philanthropist and entrepreneur.

When it comes to the business opportunity aspect of Usana – I would not recommend it. The sad fact is that a very low percentage of Associates in the MLM industry make money, more lose money than make any.

For confirmation of what I am saying, see below for a snapshot of the published 2019 Yearly Compensation report.

You are welcome to see the entire report by either clicking on the link in the wording “2019 Yearly Compensation report” or on the image below:

Usana Business Opportunity

Thank you for taking the time to read this Usana Review. I hope you have enough information to make a solid and informed decision about where you will go to explore a great business opportunity.

On that note, I would like to invite you to join me – for free – in the platform I have been a member of since 2018.

Hope to see you on the inside!


2 thoughts on “What Is Usana Vitamins Business Opportunity? [Legit or Scam?]”

  1. Your compensation plan is misleading. You only need 200 sales volume points monthly to activate 2 business centers or more. So please make necessary adjustments on your calculation that you showed here just to justify your online opportunity. So sad to see another misinformation here. Another thing, now you can also earn as affiliate, so if you don’t like to take USANA products but still want to earn, feel free to promote the Cellular Nutrition Company and its products.

    • Hi Teri
      Great to see you here. Thank you for taking the time to read my review of USANA.
      I would like to make adjustments as you’ve suggested but would appreciate a link to a credible source to clarify what you are saying. If what I have shared is misinformation, it is because my sources are outdated so an updated source would be really appreciated. I did manage to find this video online by Peter and Dora Dzanis, they are Diamond Director level so I think the information is reliable.
      Thank you too for your suggestion to promote USANA products through Cellular Nutrition Company. Please also share a link to where I (and my readers) can sign up as an affiliate.
      You will notice that I have not once disparaged USANA the company or USANA products – this review is based purely on the business opportunity – it is still my firm belief that creating and building your own online business is the best route to take. MLM has greater costs and risks. My opinion is based on fact and experience.
      Blessings always


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