Business Opportunity Reviews – Tupperware Under The Spotlight

Tupperware has been around for what feels like forever! That’s probably because it has, since the early 1950s in fact. What an awesome testimony to any business. Today, we are going to evaluate Tupperware as part of our business opportunity reviews.

I invite you to join me as we unpack everything there is to know about Tupperware and take a close look at if it is still possible to make money selling their products – after all these years!

Introduction and Summary

Tupperware feels like an institution to me, I cannot remember a time when Tupperware did not exist. Probably because this company was actually born before I was!

Tupperware is one of those household brands, everyone has heard of them and probably bought at least one item from them in their lifetime. If not bought one, then definitely seen them in Mom or Grandmom’s home!

But does this recognition and longevity guarantee a good business opportunity? Let’s dig in and find out!

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It is my absolute pleasure to bring this business opportunity review to you, and the reason it is a pleasure is that I have a keen interest in learning which business models work and why.

The Tupperware Story

The Tupperware Story started way back in the early 1950s.

According to Wikipedia, “Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational multi-level marketing company. Its focus is the kitchen and household products, and it is particularly known for its line of plastic containers for food storage and preparation.”

I love the whole retro feeling they have given to their “Our Story” page. That may not appeal to everyone, but I quite value history and particularly when it comes to recipes, food storage, and more the way my Grandmother and Mum used to do things. It’s dear to me. It is dear enough to keep me buying the products.

Given that times have certainly changed since then, how has Tupperware survived? I would hazard a guess that Tupperware has kept themselves relevant by changing with the times, understanding their market well and providing what their customers want.

A quick look at their Spring favourites catalogue tells me how Tupperware has morphed since their early beginnings to today.

Beautiful fresh colours, bright and cheerful, perfect for Spring in South Africa.

You are welcome to have a look at the Tupperware Southern Africa Catalogue too.  I do like the entire look – very fresh and appealing!  

Overview -Tupperware At A Glance:

Name	Tupperware
Website	www.tupperware.com
Price	See detailed pricing within this review
Founded By	Earl Tupper
Founded	Early 1950's
CEO	Miguel Fernandiz
Overall Product Rank Overall Business Opportunity Rank	8 out of 10 5 out of 10

The Good & The Bad

The Good:

Pro #1 Tupperware has literally stood the test of time as a brand

Pro #2 The Tupperware products have an excellent reputation

Pro #3 Products are really durable

Pro #4 There is more than one way to generate an income with Tupperware

Pro #5 Traditionally sold via Tupperware parties which means you can develop great relationships with your customers

The Bad:

Con #1 The products could possibly be perceived as “old-fashioned”

Con #2 Whilst great for use within the home, using Tupperware as a lunchbox for kids may prove to be costly

Con #3 Though Tupperware has a great sustainability focus, their products are still not biodegradable and will no doubt end up in a landfill at some stage in their life

Con #4  The costs of selling products will likely fall on the consultant – that is brochures, demonstration kits, deliveries, etc

Who is Tupperware For?

Tupperware is a perfect product for all households

when it comes to food and food storage. From a business opportunity, Tupperware is timeless, you could sell Tupperware as a youngster (you may not want to because it’s not a sexy product), a young Mum (great items in the range for storing your baby’s food, not to mention that babies love playing in the Tupperware cupboard), and mature folk could sell Tupperware too.

If you are a foodie, Tupperware would be a great brand for you to become involved with. Demonstrations work extremely well to sell Tupperware. What better than to see a product in action?

Tupperware Tools & Training

I didn’t find training on the Tupperware website, that maybe because it is accessible only to registered consultants. What I did find was the following training which is presented by Stephanie who introduced herself as the highest level business trainer. Go ahead and have a look for your self:

So my assumption is that the managers train their downlines and use whichever medium suits them best. Thankfully the online world makes the sharing of information so much easier than ever before.

Tupperware Pricing

If you have ever attended a Tupperware demonstration or stopped at one of the tables in a shopping center forecourt, you will know that Tupperware is not a cheap product.

I believe that it is priced well in keeping with the quality offered. After all, the Tupperware products do last a very long time. The chances are that you will lose the lid of a container before the entire container becomes overused.

This is a disadvantage from the perspective of a Tupperware Consultant. It means that customers will not need to buy again and again, i.e. no repeat business. Tupperware overcomes this challenge by introducing seasonal ranges, very clever. Having said that, let’s face it, once we have enough containers in our homes, we have enough, right?

To become a consultant with Tupperware it appears that there is a price to pay if you are based in the USA. In South Africa, however, the website states that it is free to join.

I am pretty sure that there will be costs involved. I do not know of an MLM that does not pass the costs on to their distributors. Even the hard copy brochures have to be paid for somehow.

I have contacted Tupperware and applied to join as a consultant. Once I have more information to share, I promise to pop back and update this review.

UPDATE:  My request for information has been responded to and I can share that the commission paid by Tupperware in South Africa is 27% on everything you sell.  That’s pretty decent money, though I suspect that you would need to carry any costs – telephone, petrol, brochures etc.

If you know anything about Tupperware that I have not shared here, please feel free to share it with me in the comments section below. I would love to hear from you!

Overview -Tupperware At A Glance:

Name	Tupperware
Website	www.tupperware.com
Price	See detailed pricing within this review
Founded By	Earl Tupper
Founded	Early 1950's
CEO	Miguel Fernandiz
Overall Product Rank Overall Business Opportunity Rank	8 out of 10 5 out of 10

My Final Opinion of Tupperware As A Business Opportunity

If I was a Tupperware Consultant I would want to sell it online. I would be more than happy to create my own website and / or online store and sell the product that way.

I do believe that Tupperware products are of the highest quality. They have been around for decades and will remain around for the foreseeable future – that is my opinion.

Tupperware does have major competitors in many traditional stores and from many different brands. Loads of those are positioned at a lower price point too. My gut tells me that the quality of the less expensive products is lower than that of Tupperware products. That is based on my experience with the products I have bought.

Given that I have no been able to trace a compensation plan or success stories with actual numbers, I have my doubts about the earning opportunity with Tupperware.  This could be due to my understanding of MLM and those are a result of personal experience and many MLM reviews conducted to date.

Business Opportunity Reviews – Tupperware

If you are a foodie and would love to share your passion with the world and make money at the same time, I believe that creating your own online business and promoting Tupperware products along with your recipes, recipe books, ingredients, cookware, membership club, etc., would be more than well worth doing.

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Blessings always!