ActiveTrail – Intuitive Marketing Automation Platform For Digital Marketing Professionals

ActiveTrail Review 2019

ActiveTrail describes itself as “Marketing Automation Made Easy”. Let’s have an inside peek at their system and evaluate if they live up to their promise!

Introduction and Summary

ActiveTrail – this intuitive marketing platform offers digital marketing professionals a range of functions: email automation, SMS messaging, online surveys and landing page creation. A solid and comprehensive offering of advanced marketing tools, these imply that ActiveTrail must be one of the top players in the online marketing world.

The Active Trail Review 2019

Great to see you here! Thank you for visiting my site to find out what I have to reveal about ActiveTrail in the course of this review.

Let’s get into it.

ActiveTrail offers everything from Email marketing Software to marketing Automation, Landing Pages Creator, SMS Marketing Software, Online Surveys, Integrations, Signup forms and ECommerce facilities. Not only do they have this comprehensive offering, ActiveTrial is also available in 20 languages, English, French, German and Spanish included. you can expect to enjoy real-time data and analytics tracking, in addition to A/B testing capabilities. ActiveTrail is known for its superb “Time Email Delivery” feature, this feature select the optimal time to send emails to your subscribers!

ActiveTrail At A Glance:

NAME: ActiveTrail WEBSITE: https://www.activetrail.com PRICE: Free Trial option, ActiveTrail offers pricing options according to the number of contacts, please see detailed pricing plans within the review OWNERS: RealCommerceGroup FOUNDED: 2004 OVERALL RANK: 8.8 OUT OF 10

The Good & The Bad

The Good:

Pro #1 ActiveTrail is competitively priced

Pro #2 The system is easy to navigate

Pro #3 Loads of features for testing and optimization

Pro #4 Loads of  Integrations

Pro #5 ActiveTrail is available in 20 languages

The Bad:

Con #1 You would need to make use of an API in order to access eCommerce workflows

Con #2 ActiveTrail does not offer support for connecting outside API’s

Con #3 24/7 Support is not available at ActiveTrail

Who is ActiveTrail For?

ActiveTrail is tailored for users from small start-ups (with a great start-up offer available) to large corporations who send massive volumes of mailers.

In terms of users of the system, the handy user-friendly dashboard is great for new users and there is an excellent range of pre-designed templates available too. If you have coding experience or access to a team of designers, there is also the HTML template available where you have the opportunity to customize your designs to your heart’s content.

ActiveTrail would be beneficial for a range of users, some are listed below:

• Affiliate Marketers,
• eCommerce Businesses,
• Bloggers,
• Content Marketers

ActiveTrail Tools & Training

ActiveTrail offers a wide range of tools and integrations. They are simple to use, intuitive and also offer the opportunity for more advanced users to create their own templates and designs. Here is a quick list of the features offered by ActiveTrail:

• Email Marketing Software
• Marketing Automation
• Landing Pages Creator
• SMS Marketing Software
• Online Surveys
• Integrations
• Signup Forms
• E-Commerce

Email Marketing Software at ActiveTrail

ActiveTrail offers a free trial so you can test the system out prior to committing. I always appreciate a free trial and am of the opinion that a company not offering a free trial should be treated with caution.

Email Marketing software offers the following:

• Professional and beautifully designed email and newsletter templates
• Triggers
• Contact Management
• Image Editor
• Birthday Campaigns
• Bounce Management
• User Permissions
• Reports & Analytics
• Domain Keys & Sender ID
• Spam Compliance in accordance with anti-spam laws
• Multiple subject lines
• Symbols in subject lines
• Media Service
• Dynamic Contact Groups
• RSS Campaigns
• Automatic Removal

Landing Pages Creator

Not a designer? This is no problem with the ActiveTrial Landing Pages Creator, they have superb templates available for you to make use of. In addition, their system is very user-friendly and provides you with a drag and drop system to enjoy.

Here is the process you would follow, nice and simple:

1. Choose from one of their professionally designed and highly responsive landing page templates
2. Adjust to your colours, fonts and images (no design or coding experience required)
3. Click to publish and reap the rewards of collecting email addresses, driving traffic to your site, promote your products and services & increase customer engagement

ActiveTrail’s Landing Pages offer:

• Mobile responsiveness and can be viewed on any device
• More than 100 templates, all ready for you to use
• The ability to use your own URL without having to host on your own servers
• Sign up Forms
• Paypal integration
• Facebook integration
• Image Editor
• Integration with your Google Analytics

SMS Marketing Software

The ActiveTrail SMS Marketing Software has the following capabilities:

• You can send SMS’s from your PC
• Simple Contact Management
• Automatic SMS campaigns
• Immediate delivery (did you know that you can expect a 90% open rate on SMS? Me neither, wow!)
• Synchronization with your mailing lists
• The ability to define your brand sender ID

This platform’s capabilities are extendable beyond the in-app features. With API and Webhooks companies, ActiveTrail can seamlessly integrate many of the services they are using.

Online Surveys

Online surveys provide you with a great way to get feedback from your target market and clients! With ActiveTrail you have the ability to:

• Design professional and pleasing-to-the-eye surveys
• Create surveys with a wide variety of questions
• Send the survey by email or SMS
• Make user of Net Promoter Score – which assists in measuring customer satisfaction amongst other things
• Automate your surveys in keeping with the customer journey

Integrations available with ActiveTrail

• Shopify
• Google Analytics
• Salesforce
• WordPress
• Social media
• Slack
• YourTube
• SendOwl
• PayPay

ActiveTrail integration capabilities are extendable beyond the in-app features. With API and Webhooks companies, ActiveTrail can seamlessly integrate many of the services they are using.

SignUp Forms

ActiveTrail provides you with a range of ready to use sign up forms which are

• described “ActiveTrail’s advanced sign-up form builder is the best tool available online to grow your mailing lists”
• a range of great designs
• mobile responsive
• double opt-in forms
• able to follow up on subscriptions

ECommerce

ActiveTrail easily integrates with most popular shopping carts:

• Magento
• Woo Commerce
• Shopify
• PrestaShop

The ECommerce facility at ActiveTrail is for you whether you are a small online only shop or a massive retailer.

Offers facilities for:

• Abandoned cart email and SMS campaigns
• Email follow-ups after website purchases
• Email facilities to dormant customers
• Welcome first-time buyers
• Targeted content
• Follow up emails with customers who have shown interest in specific categories or products
• Customized campaigns for special events

Plus:

• A/B Testing facilities
• Data analytics

Training within ActiveTrail

Tru to form, ActiveTrail provides a very simple to follow but also comprehensive learning centre which covers each product offering in details. You have the option to search for the answers to your questions and also contact the support team directly

:

Support

Support can be contacted telephonically from Tuesday to Thursday 6 am to 2 pm (EST) and Friday 3 am – 8 am (EST).

There is also a live chat support option available where you also have the opportunity to send and receive files and screenshots.

Plus, they have a contact form option available for your convenience.

ActiveTrail Pricing – Find One That Fits Your Budget

ActiveTrail has a very exciting 6 months free offer for new starts ups, there is qualifying criteria to meet and forms to complete, but the offer is awesome all the same!

When it comes to standard options, ActiveTrail plans are categorized according to the number of emails to be sent per month. There is a free trial that you can sign up for without sharing your credit card details – this includes A/B testing, many integrations, reporting features, in excess of thirty templates and more!

Free Trial Offer

Email Prices – Annual Payment Package

$7/month up to 500 contacts
$12/month up to 1,000 contacts
$24/month up to 2,500 contacts
$38/month up to 5,000 contacts
$55/month up to 10,000 contacts
$101/month up to 20,000 contacts
$160/month up to 40,000 contacts
$194/month up to 60,000 contacts
More than 60,000 – request a quote

Email Prices – Monthly Payment Package

$9/month 500 contacts
$15/month up to 1,000 contacts
$29/month up to 2,500 contacts
$45/month up to 5,000 contacts
$65/month up to 10,000 contacts
$119/month up to 20,000 contacts
$189/month up to 40,000 contacts
$229/month up to 60,000 contacts
More than up to 60,000 request a quote

* Prices do not include tax, where applicable
** Monthly & annual subscribers enjoy access to all of ActiveTrail’s features, including the landing page builder
*** SMS messaging to the USA is not available at this time

SMS Prices

$41 – 500 SMS
$78 – 1,000 SMS
$218 – 3,000 SMS
$344 – 5,000 SMS
$643 – 10,000 SMS
$1511 – 25,000 SMS
More than 25,000 SMS – request a quote

* Prices do not include tax, where applicable
** Monthly & annual subscribers enjoy access to all of ActiveTrail’s features, including the landing page builder
*** SMS messaging to the USA is not available at this time

NAME: ActiveTrail WEBSITE: https://www.activetrail.com PRICE: Free Trial. ActiveTrail offers pricing options according to the number of contacts, please see detailed pricing plans within the review OWNERS: RealCommerceGroup FOUNDED: 2004 OVERALL RANK: 8.8 OF OUT OF 10

My Final Opinion of ActiveTrail

We started out asking, does ActiveTrail live up to its promise of “Marketing Automation Made Easy”

I believe they do live up to this. In addition, they go a step further by not only providing easy to use, drag-and-drop options but also the opportunity for you to design your own creations if you do have coding experience.

In my view, ActiveTrail is a solid platform which offers a great intuitive range of marketing automation products perfect for digital marketing professionals.

I am very interested to know what your thoughts are – please feel free to drop me a comment below and let me know your experience of ActiveTrail. Why you rate them highly – or not. Don’t be shy, I appreciate receiving feedback, good or bad.

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Hope to see you again soon!

Blessings!

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